Post by account_disabled on Sept 4, 2023 5:39:48 GMT -5
Dick's Sporting Goods Advertising
A clear example of this is the content that Dicks Sporting Goods has created. Their content has nothing to do with the cleats, balls, bats or sports clothing they sell in their store. Instead, their ads make us laugh, cry, and feel the true power of the champion spirit that is the root of all sports.
They created the Who Will You Be content to encourage young athletes to be their Phone Number List best. They also did the Why Sports Matter series and managed to show how impoverished areas change through sports.
More recently, Dick's Sporting Goods put United in Sport. This ad explains how games can bring people together. It highlights the harsh political climate of our day and the excitement that the Olympic Games bring us. This ad shows a great example of your brand emotion without focusing on your brand.
Dick's Sporting Goods creates content that entertains and informs that will elicit real emotion and empathy. They keep discussion of their brand and products almost non-existent. They then focus on the feeling they are trying to associate with their brand.
Final thoughts
Remember that your content is your brand in these times. The information you put in will reflect on your brand, whether you like it or not. Keeping your content focused on your brand message will take away your flashy logos and brand names and will also keep your target audience interested. They will also be less likely to be disabled in content. You will have to keep your messages real and relevant. You should also include a bit of research to make sure you stay on target. Doing so will ensure that your brand receives the positive attention it's looking for and you'll be sure to stay away from archaic methods of reaching your target audience.
A clear example of this is the content that Dicks Sporting Goods has created. Their content has nothing to do with the cleats, balls, bats or sports clothing they sell in their store. Instead, their ads make us laugh, cry, and feel the true power of the champion spirit that is the root of all sports.
They created the Who Will You Be content to encourage young athletes to be their Phone Number List best. They also did the Why Sports Matter series and managed to show how impoverished areas change through sports.
More recently, Dick's Sporting Goods put United in Sport. This ad explains how games can bring people together. It highlights the harsh political climate of our day and the excitement that the Olympic Games bring us. This ad shows a great example of your brand emotion without focusing on your brand.
Dick's Sporting Goods creates content that entertains and informs that will elicit real emotion and empathy. They keep discussion of their brand and products almost non-existent. They then focus on the feeling they are trying to associate with their brand.
Final thoughts
Remember that your content is your brand in these times. The information you put in will reflect on your brand, whether you like it or not. Keeping your content focused on your brand message will take away your flashy logos and brand names and will also keep your target audience interested. They will also be less likely to be disabled in content. You will have to keep your messages real and relevant. You should also include a bit of research to make sure you stay on target. Doing so will ensure that your brand receives the positive attention it's looking for and you'll be sure to stay away from archaic methods of reaching your target audience.