Post by account_disabled on Jan 10, 2024 5:28:22 GMT -5
The problem of push = noise The reason why the formula “push = noise” has become entrenched in users’ perception is because the supply of pushes is not customer-centered as above. In most cases, push messages introduce events of a specific brand or special promotions of a platform, rather than information related to customers. Additionally, it is often a randomly targeted shipment sent to customers who do not know the brand at all. 29CM was also experiencing the same problem.
regardless of whether the customer receiving the message was interested in the brand or the style of the brand, the push click-through rate was only around 1%. In this way, push messages contracted with brands are mar Whatsapp Number List keting from the supplier's perspective and are not designed with the customer as the user of the platform at the center. However, a virtuous cycle of keeping promises to brands and introducing good brands to customers on the platform is also necessary. 29CM needed a push design that could satisfy the needs of both the brand and customers.
Hypothesis verification “If it is information that customers will like, they will perceive it as a useful push rather than an advertisement.” We wanted to test this hypothesis as a solution to the problem of push = noise. The key indicator was to find a formula for the information customers want, with the goal of growing six times the existing click-through rate, and to increase the business impact derived from this, we wanted to ensure that 70% of customers who agreed to receive push messages fall into the target customer group.
regardless of whether the customer receiving the message was interested in the brand or the style of the brand, the push click-through rate was only around 1%. In this way, push messages contracted with brands are mar Whatsapp Number List keting from the supplier's perspective and are not designed with the customer as the user of the platform at the center. However, a virtuous cycle of keeping promises to brands and introducing good brands to customers on the platform is also necessary. 29CM needed a push design that could satisfy the needs of both the brand and customers.
Hypothesis verification “If it is information that customers will like, they will perceive it as a useful push rather than an advertisement.” We wanted to test this hypothesis as a solution to the problem of push = noise. The key indicator was to find a formula for the information customers want, with the goal of growing six times the existing click-through rate, and to increase the business impact derived from this, we wanted to ensure that 70% of customers who agreed to receive push messages fall into the target customer group.